Opens in a new tab
Sleeping bear hero

The Scene

Curated picks for the North Coast
Events, openings, and the kind of weekend you make a trip around.

Get Updates About The North Coast,
Our Cottages, New Listings, & Special Offers.

  • 02 frankfort fireworks hero

    Frankfort 4th of July & Live at the Garden

    If Traverse City's Cherry Festival is the regional spectacle, Frankfort's 4th of July is its quieter, more grounded counterpart — the kind of small-town Independence Day that's gotten harder to find as towns have grown out of their own scale.Frankfort sits where the Betsie River meets Lake Michigan, about forty-five minutes south of Traverse City.…

  • People on a rotating swing ride

    National Cherry Festival 2026

    The National Cherry Festival is the week Traverse City turns into the busiest place in northern Michigan — and the only week of the year you'll see a Blue Angels formation buzz the open water of Grand Traverse Bay. Running since 1925, it's the kind of event that locals will tell you to either lean…